The study involved four major activities in estimating the size of the wireless audio device market. Exhaustive secondary research has been conducted to collect information on the market, the peer markets, and the parent market. Both top-down and bottom-up approaches have been employed to estimate the total market size. Market breakdown and data triangulation methods have also been used to estimate the market for segments and subsegments.
Secondary Research
Revenues of companies offering wireless audio devices have been obtained from the secondary data available through paid and unpaid sources. The revenues have also been derived by analyzing the product portfolio of key companies, and these companies have been rated according to the performance and quality of their products.
Various secondary sources have been referred to in the secondary research process for identifying and collecting information important for this study. Secondary sources include corporate filings (such as annual reports, investor presentations, and financial statements); trade, business, and professional associations; white papers; IoT technologies journals and certified publications; articles by recognized authors; gold-standard and silver-standard websites; directories; and databases.
Secondary research has been conducted mainly to obtain critical information about the market’s value chain, the total pool of key players, market classification and segmentation according to the industry trends to the bottom-most level, geographic markets, and key developments from both demand- and technology-oriented perspectives. Secondary data has been collected and analyzed to determine the overall market size, further validated by primary research.
Primary Research
Extensive primary research has been conducted after understanding and analyzing the current scenario of the wireless audio device market through secondary research. Several primary interviews have been conducted with key opinion leaders from both demand and supply sides across 4 major regions: North America, Europe, Asia Pacific, and RoW. Approximately 25% of the primary interviews have been conducted with the demand side, while 75% have been conducted with the supply side. Primary data has been collected mainly through telephonic interviews, which consist of 80% of the total primary interviews. questionnaires and e-mails have also been used to collect data.
After interacting with industry experts, brief sessions were conducted with highly experienced independent consultants to reinforce the findings from our primary. This along with the in-house subject matter experts’ opinions, has led us to the findings as described in the remainder of this report. The breakdown of primary respondents is as follows:
To know about the assumptions considered for the study, download the pdf brochure
Market Size Estimation
The bottom-up procedure has been employed to arrive at the overall size of the wireless audio device market.
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Identifying end users that are either using or are expected to use wireless audio devices
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Analyzing major providers of wireless audio devices and original equipment manufacturers (OEMs), as well as studying their portfolios and understanding different technologies used
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Analyzing historical and current data pertaining to the market, in terms of volume, for each product segment of the wireless audio devices market
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Analyzing the average selling price of wireless audio devices based on different technologies used in different products
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Arriving at the market estimates by analyzing the revenue of companies and then combining these figures to arrive at the market size
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Studying various paid and unpaid sources, such as annual reports, press releases, white papers, and databases, to gather the required information
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Tracking the ongoing developments and identifying the upcoming ones in the market that include investments, research and development activities, product launches, collaborations, and partnerships undertaken, as well as forecasting the market based on these developments and other critical parameters
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Carrying out multiple discussions with the key opinion leaders to understand the wireless audio device technologies and related raw materials, as well as products designed and developed to analyze the break-up of the scope of work carried out by the key companies manufacturing panels
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Verifying and cross-checking the estimate at every level through discussions with key opinion leaders such as chief executives (CXOs), directors, and operation managers, and finally with the domain experts in MarketsandMarkets
The top-down approach has been used to estimate and validate the total size of the wireless audio device market.
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Focusing on top-line investments and expenditures being made in the ecosystems of various end users
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Calculating the market size considering revenues generated by major players through the cost of wireless audio device systems
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Segmenting each application of wireless audio devices in each region and deriving the global market size based on region
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Acquiring and analyzing information related to revenues generated by players through their key product offerings
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Conducting multiple on-field discussions with key opinion leaders involved in the development of various wireless audio device offerings
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Estimating the geographic split using secondary sources based on various factors, such as the number of players in a specific country and region and the types of wireless audio device technology used in home audio, consumer, professional, and automotive applications
Data Triangulation
After arriving at the overall size of the wireless audio device market through the process explained, the total market has been split into several segments and subsegments. Market breakdown and data triangulation procedures have been employed, wherever applicable, to complete the overall market engineering process and arrive at the exact statistics for all segments and subsegments. The data has been triangulated by studying various factors and trends from the demand and supply sides. The market has also been validated using the top-down and bottom-up approaches.
Market Definition
A wireless audio device refers to an instrument or a device that uses wireless technology to transmit or receive audio signals through wireless technologies such as Bluetooth, radiofrequency, and Wi-Fi. Wireless audio devices such as wireless speakers, soundbars, headphones, earphones, microphones, and headsets in the consumer electronics sector implement these technologies.
Key Stakeholders
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Brand Product Manufacturers/Original Equipment Manufacturers (OEMs)/Original Device Manufacturers (ODMs)
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Wireless Audio Device System Manufacturers
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Semiconductor Component Suppliers/Foundries
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Wireless Audio Device Material and Component Suppliers
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Manufacturing Equipment Suppliers
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System Integrators
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Technology/IP Developers
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Consulting and Market Research Service Providers
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Wireless Audio Device- and Material-related Associations, Organizations, Forums, and Alliances
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Venture Capitalists and Startups
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Research and Educational Institutes
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Distributors and Resellers
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End Users
Report Objectives
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To define, describe, and forecast the wireless audio device market, by technology, functionality, application, and region, in terms of value
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To describe and forecast the wireless audio device market, by product, in terms of value and volume
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To forecast the market size, in terms of value for various segments with regard to
four main regions— North America, Europe, Asia Pacific, and Rest of the World (RoW)
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To provide detailed information regarding major factors such as drivers, restraints, opportunities, and challenges influencing the growth of the market
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To provide a detailed overview of the value chain pertaining to the wireless audio device ecosystem, along with the average selling prices of different types of wireless audio devices
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To provide information pertaining to the ecosystem, Porter’s five forces, technologies, tariffs and regulations, patents, trade landscape, key conferences and events, and case studies pertaining to the market under study
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To analyze the micromarkets1 with respect to industry trends, prospects, and contribution to the total market
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To analyze opportunities in the market for stakeholders by identifying high-growth segments of the market and provide a detailed competitive landscape for market leaders
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To profile key players and comprehensively analyze their market position in terms of ranking and core competencies2
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To analyze strategic developments such as product launches, collaborations, contracts, expansions, and partnerships undertaken by the leading players in the wireless audio device market
Available customizations:
With the given market data, MarketsandMarkets offers customizations according to the specific requirements of companies. The following customization options are available for the report:
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Detailed analysis and profiling of additional market players based on various blocks of the supply chain
Growth opportunities and latent adjacency in Wireless Audio Device Market